About face for Facebook
Facebook will no longer guarantee that people who 'like' a business will see all of of the company's page posts.
Facebook will no longer guarantee that people who 'like' a business will see all of of the company's page posts.
Marketers view landing pages as the tool of choice to integrate with their email marketing campaigns.
The Alibaba-owned marketing platform will build a data management platform to optimise ad value\n
China's largest search engine lists its top ranking search terms from last year
Google has launched a pilot program to help companies link consumers' computer clicks on its AdWords to subsequent in-store purchases.
Content attracts visitors, builds trust and answers questions according to a recent report on web monetization.
Nissan has used its customers to create online feedback about the Leaf.
In-store reviews are popular but are open to abuse and were deleted by Google. But are there legitimate solutions for on-site customer reviews.
Young US people aged 18-33 in 2014 require more subtle marketing to overcome cynicism.