Women have changed the Saudi auto aftermarket but men remain the focus of marketing in Russia.
Tag: Lubes marketing
Several intiatives to ensure a cleaner evironment are being developed.
The merger of Peugeot and Fiat Chrysler heads a number of collaborative enterprises in the auto & lubes sectors.
Asia and Africa are seeing an expansion of lubricants manufacture and blending.
Lubes producers are identifying partnerships, new markets and product innovations to differentiate in a constantly changing global environment.
Many of the oil majors are taking a greener approach to product development and how they run their businesses.
The oil majors delivered disappointing short-term news to thier shareholders after earning and profits were hit across the board as a result of lower oil prices and increased costs.
Analysis of the last 25 years' of global lubricants demand shows a relatively flat market - with a tip towards China and India, but energy demand is set to soar from now until 2050.
Extending engine life while meeting the latest emissions regulations and OEM demands are the main focus of a range of new products announced by majors and independents including Pennzoil, PetroCanada, Shell and Petronas.
The South American passenger car market is expanding according to reasearch, with Mobil and Shell set to take advantage.