Lubes producers are identifying partnerships, new markets and product innovations to differentiate in a constantly changing global environment.
Tag: Lubes marketing
Many of the oil majors are taking a greener approach to product development and how they run their businesses.
The oil majors delivered disappointing short-term news to thier shareholders after earning and profits were hit across the board as a result of lower oil prices and increased costs.
Analysis of the last 25 years' of global lubricants demand shows a relatively flat market - with a tip towards China and India, but energy demand is set to soar from now until 2050.
Extending engine life while meeting the latest emissions regulations and OEM demands are the main focus of a range of new products announced by majors and independents including Pennzoil, PetroCanada, Shell and Petronas.
The South American passenger car market is expanding according to reasearch, with Mobil and Shell set to take advantage.
The API is set to review the standards development process following the nine year development period for the lastest GF-6 spec. But the approved spec could now roll-out faster than expected across EMEA.
A mixed set of Q2 2019 reports from the oil majors and lubes producers including Shell, BP, ExxonMobil and Fuchs.
The much heralded, and much delayed, ILSAC GF-6 engine oil specification is finally approved and a launch date revealed. Meanwhile Japanese OEMs push specs harder.
Lubrizol and Lanxess are amongst the latest lubes and additive suppliers to announce new product as the industry faces the challenge of rising development costs to meet the low-viscocity trend.