The increasing digitisation of cars - including the customer experience - requires a change of mindset for advertising, marketing and sales.
Tag: Internet marketing
In an effort to reduce its car prices, Tesla is removing its bricks and mortar stores to focus its marketing online
Europe's car makers may be transforming into tech companies, led by VW's expansion of its Automotive Cloud, powered by Microsoft.
Customer experience is king in the automotive retail world but price still matters.
Amazon enters engine lube market with its Basics Synthetic Motor as Lukoil adds products to the online retailer's list.
US-based Manheim Marketplace achieved record used-vehicle sales growth across its digital channels in the first half of 2018, but China leads the way for digital innovation.
Consumers' expectations of premium auto brands will include software, interactivity and predictive maintenance.
A new report into Europe's automotive consumer behaviour shows Spain leading the way in digital engagement and VW dominating the continent's web traffic.
Chinese online retail giant Alibaba has created a giant cat-shaped vending machine to help consumers book and take out vehicles for test drives. Ford is heavily involved in the project.
The automotive industry maintains innovation in its marketing with some pragmatic online innovation and some surreal advertising.