Top tips for reaching Chinese consumers
Harvard Business Review reveals four key principles for capturing consumers' attention
Published 24-Aug-2015
Tag: Internet marketing
Alibaba squares up to Wal-Mart
As the US grocer takes over an online competitor Alibaba looks to stunt its growth
Published 24-Aug-2015
The success of triggered emails
Triggered emails are more successful than business-as-usual emails, according to a survey.
Published 07-Aug-2015
Huge expansion for wearable technology industry
The wearable technology industry is forecast to expand tremendously in the next several years and could be worth more than $34 billion by 2020.
Published 06-Aug-2015
Digital to account for half of total media consumption
For the first time in China adults will spend 50.4% of their daily media time online, according to eMarketer\n
Published 28-Jul-2015
Chinese agency introduces new programmatic functionality
Yoyi Digital pushes multi-screen approach to programmatic ad buying\n
Published 28-Jul-2015
Alibaba and Unilever form Big Data partnership
The global consumer goods group will collaborate with Alibaba to deliver targeted marketing\n
Published 28-Jul-2015
SEO is really good for business!
The Ascend2 report shows website search engine optimisation is effective in meeting business objectives.
Published 13-Jul-2015
Moments matter
Google says that mobile consumers respond and make decisions 'in the moment'.
Published 09-Jul-2015
Baidu pens deal with content recommendation platform
The Chinese tech giant has entered into a partnership with recommendation leader Taboola\n
Published 28-Jun-2015