New digital technology set to make billboards more effective
CBS Outdoor has teamed up with Dash Labs to gather metrics on who's driving past billboard advertisements.
Published 10-Nov-2014
Tag: Internet marketing
Wearable technology - the jury's still out
Wearable technology may be over-hyped or is the next massive marketing depending on which research is to be believed.
Published 09-Nov-2014
The two sides of Honda
Honda's clever use of video to show two sides of the same model takes video marketing to a new level.
Published 08-Nov-2014
WeChat adds new functionalities
The Chinese app is branching out into business and short videos\n
Published 26-Oct-2014
Why buy cars online in China? VW knows.
VW are leading the way in online car sales thanks to clever marketing\n
Published 26-Oct-2014
Mobile search increasingly popular in China
On-the-go searching reveals potential opportunities for e-marketers\n
Published 26-Oct-2014
Facebook bans like-gating, while Twitter feeds bus travellers
Facebook has banned incentivisation, but Twitter gives its users food for thought.
Published 13-Oct-2014
Digital natives v digital immigrants: the research
Two studies conflict about the digital behaviour of different age groups.
Published 13-Oct-2014
Weibo takes 60,000 car orders in 2 weeks
The Chinese microblogging service drew in more than $1.5bn of orders during the promotional period\n
Published 21-Sep-2014
M-commerce doubles in China during H1
China's mobile e-commerce market has risen 103% to $7.2bn, says iResearch Global
Published 21-Sep-2014