Marketers need better data from digital to be effective.
More than half of marketers believe they fail to collect sufficient customer data, according to a report.
Published 10-Mar-2015
Tag: Internet marketing
Pinterest could reach its marketing potential in 2015
According to an E-Marketer report, by 2019, Pinterest 's user base will be 59.3 million—nearly 30% of US social network users.
Published 06-Mar-2015
China's e-commerce hit $2tn in transactions last year
China's online market has rocketed by 25%, comprising half of retail sales
Published 23-Feb-2015
Challenges of digital marketing in Asia
Ad and online spending continue to rise, but market differentiators are increasingly complex
Published 23-Feb-2015
China's new internet rules
Beijing introduce real name registration, among other rules
Published 23-Feb-2015
Tech trends for marketers in 2015
Information is available faster, our smartphones are getting smarter and objects will be more connected.
Published 08-Feb-2015
France and Germany behind the US in emailing
A survey has found that US emailing is ahead of France and Germany and they tend to test more email marketing prorams.
Published 07-Feb-2015
The effect of 'Paid Prioritisation' on advertising
FCC proposed regulation could threaten cable advertising with the end of "net neutrality".
Published 07-Feb-2015
China relaxes online trading rules for foreign companies
The government is opening up China's booming e-commerce sector
Published 24-Jan-2015
E-commerce and social media giants tie up with Bitauto
Tencent and JD.com have invested in a car sales data business
Published 23-Jan-2015