Shell lubes marketing plays on hard work ethic
Shell has used documentary techniques to create and online boost for its Rotella brand with the focus on hard work
Published 10-Jun-2014
Tag: Internet marketing
ROI from 'new-tech' digital channels loses out to old favourites
A census of marketing channels shows changes in companies' ROI ratings since 2013 with e-mail and direct marketing channels strengthening their position.
Published 05-Jun-2014
Local is where it's at for digital ads
Searches are more productive if they're customised with local information according to the latest Google research.
Published 05-Jun-2014
Skype to go multilingual
Skype aims to offer the ability to translate voice calls in near real-time using the latest Microsoft Technology.
Published 02-Jun-2014
Big data gives insight into car buyer behaviour
A Baidu report reveals the search habits of Chinese vehicle enthusiasts\n
Published 23-May-2014
Baidu’s Brain Project now has the age of a 2 to 3 year old
China’s online giant is developing AI with remarkable success – a recent poach from Google might also help\n
Published 22-May-2014
Tmall to target tier-one cities
E-commerce giant will separate its B2C and C2C offerings to target specific consumers\n
Published 22-May-2014
WeChat launch self-serve ad system
China’s popular messaging service provides added customisation for marketers and consumers alike\n
Published 22-May-2014
Rise in non-game mobile apps revenue
Huge mobile apps revenue is predicted but non-games apps will take a big percentage by 2017, according to research.
Published 13-May-2014
30 years on: OATS and the lubricants industry
OATS Chairman Sebastian Crawshaw looks back at OATS first 30 years in the lubricants industry, global developments and an interesting future.
Published 13-May-2014