Consumer insights from second and third tier cities
Internet usage outside of China's largest cities varies greatly to their metropolitan counterparts
Internet usage outside of China's largest cities varies greatly to their metropolitan counterparts
Mobile and digital companies overtake banks and oilcos as China's most valuable brands
China's e-commerce giant is investing heavily into mobile ads as total industry revenues double
The rise of smartphones and online content consumption have contributed to the rise of digital
Auto brands are harnessing the power of reviews, and lubes brands could learn a lot
Ad and online spending continue to rise, but market differentiators are increasingly complex
China's online market has rocketed by 25%, comprising half of retail sales
A survey has found that US emailing is ahead of France and Germany and they tend to test more email marketing prorams.
Falling oil prices are prompting lubes producers to revise product costs, but hard discounting can prove as troublesome as maintaining high prices in China's online marketplace
The government is opening up China's booming e-commerce sector