Holiday shopping is different for Facebook ads
A new report in the US shows that consumers respond differently to ads on Facebook during holiday times.
Published 30-Sep-2015
Tag: social media
China leads the way in APAC for digital marketing
Consolidated functionality on WeChat creates economies of scale for marketers
Published 28-Jun-2015
Consumer insights from second and third tier cities
Internet usage outside of China's largest cities varies greatly to their metropolitan counterparts
Published 26-Apr-2015
The man who had his phone stolen and became a celebrity
A curious tale of how an unsuspecting American became one of the most popular figures on China’s social media\n
Published 21-Apr-2015
WeChat hits half a billion users
Popular messaging app now boasts more than 500m users
Published 22-Mar-2015
Using reviews in online marketing could help lubes sales
Auto brands are harnessing the power of reviews, and lubes brands could learn a lot
Published 23-Feb-2015
Does social media influence purchasing decisions?
New data shows Chinese consumers are more swayed by peer recommendations than their Western counterparts
Published 21-Dec-2014
WeChat adds new functionalities
The Chinese app is branching out into business and short videos\n
Published 26-Oct-2014
Why buy cars online in China? VW knows.
VW are leading the way in online car sales thanks to clever marketing\n
Published 26-Oct-2014
Weibo takes 60,000 car orders in 2 weeks
The Chinese microblogging service drew in more than $1.5bn of orders during the promotional period\n
Published 21-Sep-2014