Digitisation brings challenges for car makers, marketers and dealers.
The increasing digitisation of cars - including the customer experience - requires a change of mindset for advertising, marketing and sales.
Published 30-Apr-2019
Tag: e-commerce
WeChat payments users hit 200m
The popular messenger app is making rapid gains in the competitive payments space
Published 30-Nov-2015
China's e-commerce market hits $1.2tn
Mobile commerce drives online sales growth in China
Published 28-Sep-2015
Alibaba squares up to Wal-Mart
As the US grocer takes over an online competitor Alibaba looks to stunt its growth
Published 24-Aug-2015
Western brands invest heavily in digital to capture Chinese market
Johnson & Johnson and BMW are putting more resources online as consumer preferences shift
Published 24-Aug-2015
China View from the Bridge: July 2015
Energy M&A slows down as Chinese firms concentrate on improving their domestic offering, creating more competition for international firms in the region
Published 28-Jun-2015
China leads the way in APAC for digital marketing
Consolidated functionality on WeChat creates economies of scale for marketers
Published 28-Jun-2015
Another clever 'apple' marketing ploy from Tmall
Tmall.com designs a quirky, low cost campaign to sell fruit to Chinese consumers\n
Published 25-May-2015
Lopal's SONIC 9000 storms Tmall
Chinese producer sells 300m yuan of lubes online in just three days
Published 25-May-2015
Alibaba pushes into automotive sector
Chinese e-commerce giant teams up with carmakers on big data, financing and sales\n
Published 25-May-2015