The increasing digitisation of cars - including the customer experience - requires a change of mindset for advertising, marketing and sales.
Tag: automotive industry
In an effort to reduce its car prices, Tesla is removing its bricks and mortar stores to focus its marketing online
Despite an apparent collapse in the diesel car market across Europe, VW claims its diesel orders have increased
The IEAs Global oil predictions could mean a new way of working for refiners and producers; heavy trucks are in the spotlight for the latest emissions clamp-down, putting manufacturers under more pressure.
China introduces new fuel standards as Saudi Aramco and Chinese partners research fuel solutions; ACEA warns on first EU Heavy-Duty emissions standards
Customer experience is king in the automotive retail world but price still matters.
ExxonMobil researchers believe crucial grease tests need updating for modern relevance
Tougher EU emissions targets to 2030 have polarised opinions and have not been well received by the auto industry.
US-based Manheim Marketplace achieved record used-vehicle sales growth across its digital channels in the first half of 2018, but China leads the way for digital innovation.
China may produce more vehicles because of tariff stand-off with US, with the lubes and additives markets being caught in the crossfire.