Another clever 'apple' marketing ploy from Tmall
Tmall.com designs a quirky, low cost campaign to sell fruit to Chinese consumers\n
Published 25-May-2015
Tag: China Internet Marketing
Chinese app connects physical stores to shoppers
Miao Street enables bricks and mortar stores to reach pre-qualified netizens in their vicinity\n
Published 25-May-2015
Tencent, Alibaba and China Mobile most valuable brands
Mobile and digital companies overtake banks and oilcos as China's most valuable brands
Published 26-Apr-2015
Consumer insights from second and third tier cities
Internet usage outside of China's largest cities varies greatly to their metropolitan counterparts
Published 26-Apr-2015
Alibaba knocks Baidu off top spot for mobile advertising spend
China's e-commerce giant is investing heavily into mobile ads as total industry revenues double
Published 26-Apr-2015
Chinese consumers prefer convenience over privacy
Microsoft survey shows Chinese are happy for brands to use personalised information to improve customer experience
Published 22-Mar-2015
WeChat hits half a billion users
Popular messaging app now boasts more than 500m users
Published 22-Mar-2015
Key driver's behind China's digital growth
The rise of smartphones and online content consumption have contributed to the rise of digital
Published 15-Mar-2015
China's e-commerce hit $2tn in transactions last year
China's online market has rocketed by 25%, comprising half of retail sales
Published 23-Feb-2015
Challenges of digital marketing in Asia
Ad and online spending continue to rise, but market differentiators are increasingly complex
Published 23-Feb-2015