Western brands invest heavily in digital to capture Chinese market
Johnson & Johnson and BMW are putting more resources online as consumer preferences shift
Johnson & Johnson and BMW are putting more resources online as consumer preferences shift
Harvard Business Review reveals four key principles for capturing consumers' attention
As the US grocer takes over an online competitor Alibaba looks to stunt its growth
The global consumer goods group will collaborate with Alibaba to deliver targeted marketing\n
For the first time in China adults will spend 50.4% of their daily media time online, according to eMarketer\n
Yoyi Digital pushes multi-screen approach to programmatic ad buying\n
The Chinese tech giant has entered into a partnership with recommendation leader Taboola\n
Consolidated functionality on WeChat creates economies of scale for marketers
The Chinese tech giant is bolstering its online-to-offline presence with a near $1bn deal\n
Tmall.com designs a quirky, low cost campaign to sell fruit to Chinese consumers\n