Tag: China Internet Marketing

Alibaba squares up to Wal-Mart

As the US grocer takes over an online competitor Alibaba looks to stunt its growth

Published 24-Aug-2015

Western brands invest heavily in digital to capture Chinese market

Johnson & Johnson and BMW are putting more resources online as consumer preferences shift

Published 24-Aug-2015

Top tips for reaching Chinese consumers

Harvard Business Review reveals four key principles for capturing consumers' attention

Published 24-Aug-2015

Alibaba and Unilever form Big Data partnership

The global consumer goods group will collaborate with Alibaba to deliver targeted marketing\n

Published 28-Jul-2015

Digital to account for half of total media consumption

For the first time in China adults will spend 50.4% of their daily media time online, according to eMarketer\n

Published 28-Jul-2015

Chinese agency introduces new programmatic functionality

Yoyi Digital pushes multi-screen approach to programmatic ad buying\n

Published 28-Jul-2015

Baidu pens deal with content recommendation platform

The Chinese tech giant has entered into a partnership with recommendation leader Taboola\n

Published 28-Jun-2015

China leads the way in APAC for digital marketing

Consolidated functionality on WeChat creates economies of scale for marketers

Published 28-Jun-2015

Alibaba to build O2O offering

The Chinese tech giant is bolstering its online-to-offline presence with a near $1bn deal\n

Published 28-Jun-2015

Alibaba pushes into automotive sector

Chinese e-commerce giant teams up with carmakers on big data, financing and sales\n

Published 25-May-2015

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