Tag: automotive industry

View from the Bridge - China, May 2014

China's economic growth has significant bonuses for the lubes and automotive industries but could be constrained by the challenges of pollution and emissions control. Domestic manufacturers could fail in the EV sector against overseas rivals.

Automotive marketing: internet is king

GM and VW both use cross-channel, cross-device marketing via the internet for their latest campaigns and consumer technologies.

View from the Bridge - China, March 2014

China and overseas OEM relationships could change the domestic manufacturer landscape and have implications for domestic lubes producers.

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