Alibaba squares up to Wal-Mart
As the US grocer takes over an online competitor Alibaba looks to stunt its growth
Published 24-Aug-2015
Tag: China Internet Marketing
Western brands invest heavily in digital to capture Chinese market
Johnson & Johnson and BMW are putting more resources online as consumer preferences shift
Published 24-Aug-2015
Top tips for reaching Chinese consumers
Harvard Business Review reveals four key principles for capturing consumers' attention
Published 24-Aug-2015
Chinese agency introduces new programmatic functionality
Yoyi Digital pushes multi-screen approach to programmatic ad buying\n
Published 28-Jul-2015
Alibaba and Unilever form Big Data partnership
The global consumer goods group will collaborate with Alibaba to deliver targeted marketing\n
Published 28-Jul-2015
Digital to account for half of total media consumption
For the first time in China adults will spend 50.4% of their daily media time online, according to eMarketer\n
Published 28-Jul-2015
Alibaba to build O2O offering
The Chinese tech giant is bolstering its online-to-offline presence with a near $1bn deal\n
Published 28-Jun-2015
Baidu pens deal with content recommendation platform
The Chinese tech giant has entered into a partnership with recommendation leader Taboola\n
Published 28-Jun-2015
China leads the way in APAC for digital marketing
Consolidated functionality on WeChat creates economies of scale for marketers
Published 28-Jun-2015
Alibaba pushes into automotive sector
Chinese e-commerce giant teams up with carmakers on big data, financing and sales\n
Published 25-May-2015