Video is a must for content marketing, according to research.
VW goes viral Image: VW |
Almost 70% of all consumer internet traffic is predicted to be video-based by 2017, according to the latest research from network hardware provider, Cisco.
Given the dramatic rise in multimedia content, lubes and auto marketers are being given a clear indication of where budgets should be directed for online content.
Staggering statistics for video
YouTube's global statistics of one billion unique visitors every month support an annual growth trend in online video audiences of 8% identified in the UK alone during 2012, giving the medium an exponential trajectory.
Automaker, Volkswagen, is already well ahead of the video game, demonstrating how a brand can benefit from the success of video marketing. The German-based car giant has created the three most popular viral auto ads of all time, garnering viewing figures of more than 155 million on YouTube and other internet video sites.