Shell is thriving in India.
The company has recently launched Rimula R4 L 15W 40 diesel engine oil and is continuing to partnering with many OEMs according to senior executives. The company cites its collaboration on the 'Shell Concept car' includes working with leading vehicle, engine and lubricant designers and producing a bespoke engine oil, as testament to its commitment to the continent.
Akhil Jha, vice president (Technical Shell Lubricants India, said "In terms of R&D plans for India, we plan to increase and intensify the level of technology and are planning to open a new IT centre in Bengaluru, which will enable us to rebalance our current location strategy. We plan to recruit 1,000 people by end of 2016." Shell operates a global network of ten R&D centres close to its main markets and production sites, including India.
Shell India has a 10%-15 % market share in the automotive lubricants segment, 8% share in the power generation sector and a 10% share in the mining lubricants market.
Shell's "Real Destination", campaign is a further sign of it's drive for Indian consumers. Aimed at partnering all users of Rimula, the collaboration highlights the stories of truckers, farmers and small commercial vehicle owners in India, with the top examples being selected and aired on radio.
The winners will be awarded a year's supply of Shell Rimula R4 and the national winner from the initiative will receive a year's supply of Shell Rimula R4 and a cash award of Rs50,000 ($750).