Geely's digital launch of LYNK & CO challenges the auto industry.
Set to revolutionise auto sales and driving experience, the 01 LYNK & CO SUV model will go on sale in China in 2017, followed by Europe and the US.
A whole new look Image: Lynk & Co |
The range is not just a vehicle, it is an entire brand experience which will be sold online or in owned stores in strategic retail locations.
The LYNK & CO range has been designed and engineered in Sweden using CMA (Compact Modular Architecture) and developed under CEVT (China Euro Vehicle Technology the shared Geely and Volvo research and innovation centre.
The Volvo Safety Centre has developed the car's safety systems which include forward collision warning and autonomous emergency brakes.
A state-of-the-art seven-speed double-clutch transmission (DCT) will help improve fuel economy and reduce emissions.
It's the technology that makes the range stand out - all cars will come with a large central touchscreen and telematics systems that are always connected to the internet and the car’s own cloud powered by Ericsson and LYNK & CO. An app will allow the driver to control, monitor and even share or rent their car from a smartphone – or directly from the car.
Opportunities to personalise the whole customer interaction will be available through an open platform including digital ordering and CRM systems.