Published 24th February, 2015
Chinese independent is looking to the construction sector for growth
Growth opportunities Image: ImmerQi |
China is now the world's largest construction machinery market, having overtaken the US, Japan and Europe in the last decade.
In 2012, total industrial construction output was valued at over 600bn yuan ($96bn a figure that is expected to exceed 900bn ($144bn) in 2015. Independent producer Luroda Lubricants (Wuxi) Co Ltd sees an opportunity for specialist lubes in the sector.
According to Luroda CEO Di Wei, "construction machinery owners and users have little consumer awareness when it comes to specialist lubes", unlike in the passenger vehicle segment where awareness is generally better.
At present, China has overtaken the United States, Japan and Europe to become the world's largest construction machinery market, large-scale infrastructure construction, development of national strategic emerging industries, etc., will be directly contributing to the continued development of the construction machinery market. In 2012, China's construction machinery industry total industrial output value 600 billion yuan, the sales volume of the industry in 2015 is expected to reach 900 billion yuan. In this situation, as the construction machinery industry, the major manufacturers have taken advantage of the lubricant eye on this "big fat."
"Our time scale shorter construction machinery market, construction machinery owners and users of lubricating oil consumer awareness is not yet mature, still accustomed to the passenger car lubricant selection principles applied directly to the engineering machinery and equipment, basically no concept of 'special lubricants' is. In fact, in terms of engineering machinery lubricants environment or changes in load, there are huge differences with passenger car lubricants, if oil improper use efficiency will greatly damaged construction machinery and life. "Rotella CEO Wei Di once told a reporter.
Rotella lubricants lubricants field more than twenty deep, using the current market status quo engineering machinery lubricants, and always adhere to their professional strength in the user guide for the evolution of mechanical engineering oil consumer awareness while promoting machinery more specialized lubricant products, development counterparts.
Integrated Chinese construction machinery market and some of the problems faced by Rotella for the structural characteristics of construction machinery, working conditions, the environment and road conditions a lot of research experiments, relying on advanced technology developed Rotella works mechanical lubricating oil formulations. Rotella developed "Hera Fox" series, "Hook" series of products is known as the "engineer of nutrition package", the product contains a proprietary engine oil, hydraulic oil, gear oil, hydraulic transmission oil, lubricating oil and other varieties, high-tech has been achieved is endless.
To Hooke CF-4 construction machinery lubricants, for example, product quality imported base oil, adding shear resistance of the viscosity index improvers, multifunctional composite additives formulated. The product meets the quality requirements of API CF-4 containing a high-performance anti-wear additives, has good wear resistance, viscosity-temperature properties, oxidation resistance, clean dispersion capability can reduce oil viscosity changes during use and effective prevent adhesion of piston rings and keep the engine clean, strong base value retention, anti-corrosion, thus extending engine life.
In the sales model and channel Road Rutter also break the routine, based on the engineering machinery industry characteristics, according to the different types of designs straight to the theme of the sales model, the implementation of a point system with the surface, relying on the basis of Rotella in the country has eight sales offices, network the national market, in direct contact with terminal vendors, dealers and construction machinery vendors, users send the most professional lubrication.
Change people's consumption concept may not happen overnight, but each oil companies should have like Rotella actively explore such determination, the user would like to think, and the urgency of the user, in order to provide users with a more professional lubrication and services, and promote the development of engineering machinery lubricants industry.Luroda has developed a series CH-4 construction machinery lubricants called "Hook" lubricants, which the firm is presenting as a comprehensive "construction machinery wellness package". The series contains engine oil, hydraulic oil, gear oil, transmission fluids, greases and other technical products.
Luroda's latest product meets API CF-4 standards and contains high-performance anti-wear additives with a high temperature range.
Educating staff and employing a comprehensive instructional campaign will be key to creating awareness around the need for specialist lubricants in the construction sector, claim Luroda.