Published 02nd May, 2012
RPS Energy's Senior Consultant, John Allan, with help from regular contributors John Sargeant and Stuart Speding, examines the way developing countries are using technology to leapfrog the exisiting quality lubes marketeers.
The RPS experts suggest that lubes industry growth may be coming from the emerging markets, but they are not follwoing the traditional development path set by the OECD countries.
The paper explores the new methods of development and the fact that developing and marketing OEM lubricants is no longer an incremental process. This is as a result of developing countries being able to exploit new technologies and effectively leapfrog much of the grind of the development curve - not just in product technology but also in knowledge and skills.
