Kunlun to focus on better quality lubes

Market forces have pushed Chinese lubes manufacturer, Kunlun, away from low-tech production.

As China’s lubricants market develops, “race-to-the-bottom” pricing strategies are making competition increasingly fierce.

According to Kunlun Lubricants, one of China’s largest lubes producers, the key to survival is moving away from lower quality lubes and toward more advanced production methods.

In a media statement, a spokesperson for Kunlun claimed the company was “drawing from the experience and successes of developed nation’s lubricants industries”, doing away with “labour-intensive, roughshod production lines” in favour of more refined techniques.

The company is focusing on increasing its range of high quality lubricants products, in order to differentiate themselves from the competition.

Kunlun, which is owned by China National Petroleum Corporation (CNPC is also working hard on improving distribution channels and managing internal data more effectively.

According to the company, the battle for market share will be won with “science and innovation” as the market for low-cost, low-tech lubes and additives products is clearly set to shrink in the future.