The lubricants industry is waking up to the benefits of online marketing and the use of social media, but Europe is behind the curve.
In a presentation to delegates at the 2011 UEIL Conference in Dubrovnik, OATS Chairman, Sebastian Crawshaw, discussed the rise of the internet and social media as a major weapon in the lubricants marketer's armoury.
As web 1.0 has morphed into web 2.0 and social media, such as Facebook and Twitter, have developed into potentially powerful B2B and B2C marketing tools, Sebastian explores strategies and tactics for online lubricants marketing.
The presentation also highlights the mobile market, which is providing new opportunities for on-the-move, geo-specific access to lubricants data to aid product selection for consumers.
Sebastian offers some surprising insights into the growth of internet usage and, in particular, the rise of social media outside Europe, arguing that European marketers are now lagging behind countries such as Brazil and India in the exploitation of this burgeoning channel of communication.
