Great Wall's Justar premium lubricants are proving popular in China's heartland
Justar products a hit in Chongqing Image: Sinopec |
Mr Liu, General Manager at Chongqing Jirun Vehicle Maintenance Co, has seen a surge of orders for high-end lubricants products in the new year. Proving especially popular is Great Wall Lubricants Co's premium Justar range.
According to Mr Liu, on January 26th he received over 3,100 orders for the product, which far outstripped inventory supplies.
The enigmatic Liu attributed the success to a high level of brand awareness among Chinese consumers, due in part to its engagement in promotional activities and events, as well as its easily-recognisable branding and package design.
Growing relations with key distribution outlets, as well as product design, has been key to Great Wall's success in the region. Representatives of the Chinese lubes producer frequently hold seminars and events for distributors advising on the benefits of high-end products, whlie sharing information on how to market and display products at terminals and stands.