December is US luxury vehicle month

More US buyers seek luxury vehicles in December, according to research.

Experian Automotive discovered more than 10% of all luxury US vehicle registrations between 2010 and 2014 occurred in December.

Influencing factors include income, age and gender of consumers, with individuals who earn more than $100,000 per year 66% more likely to purchase a luxury vehicle. Consumers aged 40+ are 8% more likely and men are 4% more likely to look for luxury.

Less surprising is that 54% of consumers who purchase a luxury vehicle do so with a lease, while 30% take out a loan and 16% pay in cash.

Lexus takes the top spot for luxury car brands in the US.