CNOOC and Lopal use digital marketing to help promote new engine oils.
Domestic producers are looking to capitalise on the nation's growing logistics market with new heavy duty diesel oils (HDDOs) and are turning to online channels to help raise brand awareness and drive sales.
According to China's latest five-year plan, the e-commerce and enhanced transport links could see the logistics and transport industry grow by more than 20% by the start of the next decade.
Lopal is using Tmall.com, a B2C e-commerce site, to drive sales of its new CJ-4 standard synthetic diesel oil. The oil meets National V standard and offers an impressive 40,000 kilometre oil change interval period.
Meanwhile, CNOOC has joined forces with Wuhan Transportation Logistics Services Ltd to promote its Hite Hydropure D800 and D600 fully synthetic engine oils. The two firms are collaborating on a series of road tests and will share the data as part of a wider marketing campaign.
The Chinese HDDO industry, driven almost entirely by B2B sales, has historically used more traditional marketing channels.