Yoyi Digital pushes multi-screen approach to programmatic ad buying
Yoyi Digital's multi-screen approach Image: Yoyi Digital |
With the number of netizens logging on through mobile surpassing PC for the first time ever in China, keeping track of consumers is increasingly important for advertisers.
Yoyi Digital, a Chinese agency, is pioneering a new scheme called Programmatic Plus that aims to use Big Data to help brands effectively target potential consumers with relevant information.
Through a collaboration with Guangzhou Daily Group, Yoyi is now able to integrate programmatic buying between PC, mobile, social media video and Internet TV.
Programmatic Plus will also work across multiple media types like LEDs, billboards, movie screens, automobiles and other devices to help Yoyi reach consumers wherever they are viewing ads and other content.
The agency can already access more than 10bn displays, 1.2bn mobile and 1bn video impression on a daily basis by tapping into Baidu, Google, Taobao and other ad exchange platforms and has been working with companies like Shell, Toyota, Audi, Ford and Volvo to manage first-party data from advertiser websites and mobile apps.