China sets up e-commerce watchdog


A union has been set up to monitor blacklisted businesses and counterfeit goods

On the lookoutOn the lookout Image: Ken Douglas

Most digital surveys in China show scepticism around product quality or authenticity to be amongst netizens' top concerns when buying online. With everything from walnuts to washing machines being counterfeited, the government has stepped in to monitor dodgy goods.

According to General Administration of Quality Supervision, Inspection and Quarantine deputy head Zhang Qinrong, a new e-commerce union has been set up to exchange information about blacklisted businesses and verify product quality.

The union will also serve to connect existing and compliant e-commerce businesses in order to single out those which are operating in an illegal or dishonest fashion. As part of the service, a data base will be built that can be interrogated by public and government members alike to assess the credibility of online traders.

With China set to become the world's first $1 trillion online market by perhaps as early as 2020, safeguarding e-commerce and IP is high on the government's agenda.