Published 06th March, 2014
Automotive marketing: it's all the internet.
General Motors is just latest automaker to recognise the power of internet marketing after its use of Google platforms to promote its 2014 Chevrolet Traverse model.
The company's campaigns aimed to reach its target audience through the use of video.
An interactive YouTube video shown on Google Lightbox received more than half a million engagements over 14 weeks, each lasting 19 seconds on average.
Chevrolet was able to target segmented audiences with interactive content including users interacting with characters representing the SUV’s key features and selecting different music tracks.