China's popular microblogging site has increased the number of engaged users by 30% year-on-year
Advertising revenues generated from the Weibo site have also increased significantly in the second quarter of 2014 to $77.3m compared to $37.6m for the same period last year, representing a 105% uplift.
The large increase in monthly active users (MAUs) is good news for marketers keen to ramp up user engagement with their brand on China's social media portals. Daily active users also rose by 32% to 69.7m during the second quarter.
Weibo CEO Wang Gaofei stated the company would continue to focus on "growing user scale and activities" but will also seek to expand its multi-media offering, integrating itself with TV and live events. "Going forward", said Wang, "we will continue to focus on enhancing user experience through product innovation."
Over 62% of Weibo e-commerce fans are aged between 24-33 and mainly live in China's most populous regions. Guangdong alone makes up 20% of Weibo fans, followed by Beijing with 11% and Zhejiang with 9%.