The French major and Chinese petrochemicals giant are collaborating to promote products
Total Sinochem website Image: Total Sinochem |
Almost a decade after forming a joint venture, the two companies are now launching their combined marketing website: www.total-sinochem.com.
The new site is aimed at offering consumers more convenient channels through which to explore the two companies' products and services.
Functionalities include a promotions channel that allows users to check on the latest deals and discounts and a station finder that allows them to locate Total Sinochem products easily. Leading customers towards their products whilst delivering a helpful service is a good example of lubes companies using online-to-offline marketing. To complement this, the whole site is fully optimised for mobile use.
The "Products and Services" tab also educates consumers about new services they may not have been aware of before. Consumers will also be able to check their prepaid card balance and top up online.
Total and Sinochem currently operate 500 service stations in North and East China, covering Beijing, Tianjin, Liaoning and Hebei provinces, although its main business, Total-Sinochem Oil Co, is located in Shanghai and services South China.