OATS has revealed details of its first lubricants data application built on the innovative new platform.
Product ManagerTM has been announced as the first of a range of applications built by the global lubricants data solutions provider's on its new earlFUSiONTM platform.
Product Manager offers solutions for lubes marketers and brand managers, whilst incorporating sophisticated, highly-productive functions for technical advisors. This meets the earlFUSiON vision of providing power and versatility to support applications that bridge the gap between lubricant producers' technical and marketing divisions.
Along with the ability to handle multiple product lines and virtually unlimited marketing channels, Product Manager provides data flexibility and refinement unprecedented in the industry. This offers particular value to companies looking to deliver a product portfolio that meets the challenges of global and local OEM and oil producer rationalisation.
As a web-based application, it is accessible for use or sharing from anywhere at any time, with no software installation necessary. Updating the database is continuous, allowing customers to provide the most current vehicles and recommendations on their websites.
The new application allows priority-setting for particular product qualities in specific markets, or creating short-term sales promotions for all products in a selected group. Such tasks can be achieved within a matter of seconds. Product matches can be modified quickly for a variety of regions or marketing channels, with priorities or exceptions created, for example, for individual equipment applications or different retail outlets at the touch of a button.
For lubricants marketers, Product Manager's analytics enables detailed examination of brand performance and coverage, for purposes such as identifying gaps in product lines which may need addressing through new products, or rationalising product overlap where possible. This allows marketers to maximise their market coverage, whilst minimising product count and stock holding.
Product Manager is just the first of many applications that will share earlFUSiON - the platform that gives OATS the ability to custom assemble, organise, maintain and access collections of complex internal and external data to meet the specific needs of individual clients.
Sebastian Crawshaw, Chairman of OATS said: “Our innovative earlFUSiON platform gives us a really flexible foundation on which to build sophisticated applications such as Product Manager, providing solutions meeting the needs of both marketing and technical functions."
He continued: "We are identifying new application ideas for the platform almost daily and I'm delighted to hear our customers already expressing genuine enthusiasm about the solutions we can now provide. Under the constant pressure of the ever-changing lubricants industry, we work in partnership with our customers not just to support answering the question of which oil?, but to meet the growing requirements of product portfolios in global markets.”