Kunlun targets luxury car segment

Chinese lubes producer launches the high-end Tianrun aimed at top spec cars.

Kunlun Lubricants, a subsidiary of China National Petroleum Corporation (CNPC has launched its latest line of Tianrun lubricants to cater for the increase in high-end sedans.

The domestic major is hoping to counter dominance of foreign oilcos in the premium lubes sector whilst reinforcing its indigenous pedigree to consumers.

The new lubricants meet a number of API standards. Kunlun also has a wide range of API SN/SJ specified products suited to a range of vehicles, both luxury and economy.

Currently, Kunlun has two major R&D centres in Dalian and Lanzhou and has also expanded its network of marketing and distribution stations to 12 nationwide. The outlets  have enjoyed a recent wave of manpower and investment to help promote Tianrun and other Kunlun products at a regional level.

The Chinese producer is arming reps with literature that reinforces its local roots and has even set up a "Kunlun Lubricants Rural Cultural Development Fund" and a "Kunlun Rural Cultural Station". It hopes to have between 15-20 such stations established within the next three years.