Hyundai's Genesis Coupe becomes art.
A new art installation at the Hyundai Motorstudio Seoul shows the structure of a car - in this case the Genesis - in unprecedented detail.
Hyundai as art Image: Hyundai |
Media artist group Everyware has created a concept described as "going on a journey inside the car while riding in it".
Tiny mock-up cars, equipped with cameras, drive along miniature roads built around the interior and exterior of the car itself.
The audience can see images from the vehicle projected on to a media wall, giving them a unique perspective of how a car is constructed.
The Hyundai Motorstudio Seoul is also renewing its Car Rotator installation which currently frames the building with nine Sonata cars suspended at varying angles on different floors.
The cars will be replaced by other models such as the Genesis, Sonata and i40 on the third, fourth and fifth floors of the building.