A major Chinese lubes producer's continued focus on specific industries yields results.
Great Wall Lubricants, a subsidiary of Sinopec Group, saw sales of metalworking fluid products rise 59% in the first seven months of 2012, on the back of strong construction and mining growth.
Great Wall metalworking fluids focus on a number of key areas in the metals industry, servicing large-scale steel and iron companies, such as Baostel and Lianzhong. Popular products this year have been oil purpose-designed for stainless steel, anti-rust oil and electrostatic oils.
A growing auto sector has also helped sales in the company’s metalworking division, with domestic manufacturers like Zoomlion, BYD and SAIC using Great Wall as a preferred supplier.
The wholly-owned subsidiary is now working hard to improve its share of the mining and coal industries by developing new pump and hole-drilling oils with solvent-based cleaning agents.