Digital has offered a significant sales boost to Great Wall.
The state-owned lubricant producer listed its premium lubes products online at the start of the year and is already seeing a dramatic sales pick up.
Great Wall Lubricants Co, a wholly-owned unit of the Sinopec Group, listed their synthetic lubricating grease on Chinese on e-commerce site Alibaba.com in February this year and has already seen sales increase significantly through the online channe - the Chinese equivalent of Amazon.
Since posting the lubricant earlier this year, the product has already received more than 10,000 click-throughs, prompting the producer to consider making the B2B platform a core part of its distribution strategy.
The online platform is allowing the state-owned giant to maintain closer ties with customers, whilst spreading marketing messages and stimulating growth in the nation's grease market.
According to Great Wall employees, a large number of online enquiries and orders are originating from cities in the south of China.