Published 07th July, 2014
Ryman Eco could impact on global ink consumption and save millions of barrels of oil.
Launched by ad agency Grey and UK stationery brand Ryman, a new print font has been designed which is made up of fine key lines rather than a single solid stroke.
At a size suitable for large displays (such as posters the gaps in these letters are visible. But, at 8, 9 or 10 point size, the letters are filled by ink splatter, or bleeding, making it look like a normal serif.
The agency claims that Ryman Eco uses around 30% less link than Arial, Times New Roman, Georgia and Verdana fonts. If adopted worldwide, it is believed the font could save over 490 million ink cartridges and 15 million barrels of oil.