P1, social media aimed at fashionistas and high society types, is gaining momentum in China.
Looking good Image: P1.com |
The social networking platform P1.com (formerly P1.cn once reserved for China's nouveau riche, is opening up to new members - provided they are cool enough, of course.
Formerly an invitation-only app, P1 is now welcoming the well-dressed residents of Beijing, Shanghai and Guangzhou, whom it scouts with its 30-strong band of full-time photographers.
Svante Jerling, a spokesperson for the company, claims its users are no longer identifying themselves as either "low" or "high society", but are in fact undergoing a process of "self-actualisation" by intermingling with only the most savvy and fashionable friends.
The average P1 user is a 24 year-old female from Mainland China with an above average income.
P1's highly-targeted, high-end audience has proved valuable for companies, both foreign and domestic, to source market information. Amongst the brands using the app for research purposes are Chanel, Volkswagen, Dior, Adidas, Lamborghini, Lexus and BMW.