More retail sector advertisers are beginning to use affiliate marketing, according to Australian research.
Online affiliate marketing down under is on the up, according to research in Australia by edentify for ad agency DGM. Corporate marketers are increasingly enthused about the approach which allows third parties to market on their behalf, driving traffic to their company's website in return for a reward incentive. This allows the website owner to generate revenue, but only having to pay the affiliate marketer if they gain new customers as a direct result of the marketing activity.
Affiliate marketing has seen significant growth in Australia, with a rise in the number of marketers using affiliate channels up from 13% to nearly a third in the past 12 months. Some 43% of respondents said they had increased their spend on affiliate marketing compared to other online channels.
The average monthly spend shows 55% spending as much as A$5,000 (US$4,400) a month - a 22% increase from the previous survey, with 16% of respondents using ecommerce rather than marketing budgets.
Retailers use a variety of affiliate types - cash back, loyalty schemes, aggregators and affiliate search as well as comparison engines, content and coupons.